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News Bulletin : ADA News Bulletin November 2010
14 NOVEMBER 2010 Since its inception Dental Health Week has aimed to provide informative and educational materials on a variety of oral health topics on a national level. Having targeted different age groups within the Australian population for several years, the ADA's Oral Health Committee decided to shift the focus of future Dental Health Week campaigns to specific oral health issues, with 2010 highlighting the dangers of tooth erosion. Labelled the 'silent epidemic', tooth erosion can affect people of all ages and research indicates that the prevalence of dental erosion is increasing. Australians are aware of the health risks of excessive sugar consumption. However, they are less informed about the effects of acids on teeth. For the delivery of this year's campaign, the ADA segmented the population into three distinct groups; children and teenagers, adults and pregnancy, and older Australians. Fact Sheets were developed defining the major contributors of tooth erosion within each group and underlining the preventive measures that can be taken to reduce the risk of tooth erosion. Collating each Fact Sheet with a poster and a postcard, this colourful information kit was distributed nationally to community centres, schools, pharmacies, dental practices, fairs, fetes, and relevant events upon request. The demand for information kits seems to double each year, with nearly 7,000 kits being delivered around Australia during August. In addition to these materials, the ADA developed a strong PR campaign with media coverage across all mediums reaching over 12 million individuals including editorial in a plethora of major print publications such as The Sunday Telegraph, The Age, and Good Health and Medicine. WIN News and a multitude of radio stations broadcasted interviews discussing tooth erosion and a high portion of our coverage was achieved through online space. The PR campaign generated direct traffic back to the Association's Dental Health Week website where readers and listeners could access more detailed information on tooth erosion. This year's Dental Health Week campaign is another step forward in raising awareness of the importance of oral health amongst our community. Interest from media and community groups continues to grow year to year and it is our best intention that with your support we maintain this momentum with future campaigns in years to come. Jennifer Murphy Membership Services and Marketing Manager On behalf of the Oral Health Committee Dental Health Week 2010: EDUCATION AND EXPOSURE committee report
ADA News Bulletin October 2010
ADA News Bulletin December 2010