by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
News Bulletin : ADA News Bulletin December 2010
24 DECEMBER 2010 ABANDONMENT OF THE DENTAL TECHNICIAN Sir, I write to reply to Dr Clarke (News Bulletin, October 2010, Feedback) who laments the abandonment of the Australian dental technician. I do not think that many in the profession would argue with Dr Clarke about much of what he says. There are at least two aspects, which I believe, deserve further comment. The first is that the dental technician industry would appear to have failed to anticipate the globalisation of the dental laboratory industry. This is no different to outsourcing of other services to international providers, and poses a very real threat to the local industry because, dentists like other consumers, may choose to buy an item or a service of comparable quality from a supplier who can offer a lower cost. Like all other industries threatened by global outsourcing, dental technicians claim poor quality in the overseas service provided and a lack of ethics on the part of the purchaser or end user. Similar arguments are advanced in other areas. Secondly, the reason that some -- not all -- of the international laboratories are able to gain a market share of technical work from Australian dental practices is that they have highly systematized their businesses and in so doing have eliminated the variation in quality one sees from some Australian laboratories. Like other service industries, the demand for quality will drive the market, and at some point the interaction of price and quality will eventually cause the market to reach equilibrium. Some of the local dental technician industry have marketed their services effectively by using their sustainable competitive advantages. There will always be a place for local dental technical services of high quality and service, but there are sections of the market that have moved irreversibly offshore. Brad Wright Brisbane 4000 WEBSITE FOR CONSUMERS Sir, I read today in the ADA News Bulletin [October 2010, p5] that approval was given for the creation of a consumer website to enable consumers to consider the suitability of private health insurance programs on the market. May I congratulate the ADA on that move! I am increasingly concerned at the aggressive marketing that many insurers are employing on their clients. I like to give estimates for treatment costs for all my patients before commencement of their treatment. These patients then take this along to their health fund. When they complain that their rebates are low they are immediately told that "If you go to one of our preferred providers you are guaranteed that you will be rebated at x%". It is hardly surprising that this financial incentive will lure all but the most loyal patients. We hope that the market will subsequently bring these patients back, which has indeed often been the case, but many of them never return. I believe that as a profession we need to do all we can to bring these practices to light and let everyone know clearly what the health funds are doing. I have read carefully the wonderfully written submission to the ACCC dealing with Private Health insurers which is posted on the ADA website, and would commend all members to read the same. This clearly states my concerns and has further enlightened me as to the complexity of the issues; hopefully it will be heard and attended to! It is in our interest to level the playing field and let the patients know how much they will get back in rebates especially from the smaller funds which have lower advertising costs and lower shop front costs! Martin Jest Chermside 4032 Letters to the Letters are published at the Editor's discretion and customary editorial rights are reserved. We request that letters be brief, of interest to the general membership and signed. Letters published are an expression of a personal point of view of the writer and are not necessarily representative of the policies or opinions of the Australian Dental Association Inc. feedback Editor Convenient Storage Pocket Each DentaFile card folds to form a useful reference pocket for storing radiographs, medical history cards, referral letters and previous cards. Superior Charting Area The widely-used FDI International Notation is incorporated into a very comprehensive charting format, showing both deciduous and permanent dentitions with 8 complete courses of treatment. Increased Recording Area DentaFile provides more than twice the treatment recording area of normal cards, and has columns for date, treatment particulars, quote, debit, credit, balance, account date and payment date. New SureFile Feature Each DentaFile card incorporates an alphabetical edge-marking system which easily identifies any cards that may have been accidentally mis-filed. Standard Filing Size DentaFile cards fold to the standard 8 x 5 inch filing size (203 x 127mm), so will fit your existing filing cabinets. When DentaFile cards are filed, the patient's name, address and phone numbers are displayed for easy reference. Free Sample To trial DentaFile in your surgery, telephone, fax or write today for a free sample. DENTAFILE CARDS ORDER FORM Please forward ______ Packs of 100 DentaFile Cards at $47 per Pack plus Postage & Packing as follows: (All prices include GST.) VICNSWTAS SAQLDWANT 1 Pack $10 $11 $11 $11 $11 $11 $11 2 Packs $11 $14 $14 $14 $18 $22 $22 3 Packs $12 $15 $17 $17 $22 $28 $28 4 Packs $13 $17 $19 $19 $26 $34 $34 5 Packs $14 $19 $21 $21 $29 $39 $39 6 Packs $15 $21 $23 $23 $33 $46 $46 10 Packs $18 $25 $30 $30 $48 $59 $59 I enclose our cheque for $ _________ payable to DentaFile Dental Record Systems. Name Phone ( ) Address State Postcode PATIENT CARDS APR09 Pre-Pay for 9 Packs & get 100 Cards FREE! Clear Plastic Card Sleeves Just 27c ea. DentaFile, the well-proven concept in patient treatment record cards, offers numerous advantages over standard dental record filing cards. DentaFile Dental Record Systems PO Box 40 Doncaster East Victoria 3109 Tel 03 9848 3193 Fax 03 9840 1433
ADA News Bulletin November 2010
ADA News Bulletin February 2011