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News Bulletin : ADA News Bulletin April 2011
9 APRIL 2011 fOOd AdvERTISInG InfLUEnCES TEEnAGER’S fOOd CHOICES fROM WHITE SPOTS TO PInK COMPOSITE... And dOn’T MISS THE bOnUS vIdEO New research by the Cancer Council and the Heart Foundation reveals one in four high school students are overweight or obese and 85 per cent of students don’t engage in sufficient activity to provide a health benefit. The study found food marketing is a driver of adolescents’ purchase decisions, with over half of the students indicating they had tried a new food or drink product in response to seeing advertising. Most commonly, students reported in the last month seeing a special offer, competition or giveaway for a food or drink product in a magazine or on public transport. Just under half of all students had bought an extra food or drink product that was displayed at the supermarket checkout. Almost three quarters said they spent more than two hours on a school day watching TV, playing video games or using the computer for entertainment with almost half the students having a television in their bedroom. The study shows the extent of the influence that food marketing has on teenagers and again reinforces the need to regulate junk food advertising to children. The ADA is a member of Coalition on Food Advertising to Children (CFAC). The CFAC is calling for a ban on unhealthy television food advertising during broadcast periods when high numbers of children are watching TV, and also for better regulation of other forms of marketing to children. On the Dental Files CD this month, six audio interviews cover a wide range of topics from white spots to pink composite. Make sure you don’t miss the bonus video with Professor Ian Meyers as he demonstrates the ‘traffic light’ saliva testing system, including tips on how to interact with your patients so they get the most out of the experience. You start dYing as soon as You’re born So comments Professor Ian Chapple, talking to a still-lively Sarah Raphael. Professor Chapple is a UK periodontist who discusses some startling new findings in young people’s arteries, perio patient’s blood and death by plaque. Ian also addresses gum patches, lumps, bumps and bleeding not due to plaque, caused by non-dental, but significant health problems in our patients. sudden implant What is the impact on implant therapy under the revised Department of Veterans’ Affairs Scheme? Professor Laurie Walsh, reports on these two related areas in a review of the DVA approach to whole-mouth and single-tooth implant placement and restoration. Do you have to be a specialist to participate? Patrick Meaney finds out in this friendly chat with Laurie. You can adjust braces, but can You adjust behavior? Because sifting for susceptible patients before band-up and trying to get them to comply with anti-caries strategy is critical in preventing white-spot lesions. Listen to this detailed review of dental options for prevention and treatment of these annoying developments during orthodontic treatment with Dr Eric Lowenhaupt from the University of Alabama, USA. sacred teeth, and the whites of their eYes Sure, you can do porcelain, but can you complete a nice- looking resin restoration while they wait? Dr Terry Wong gives great tips on starting and finishing composite resin veneers straight to Dr Mark Bowman. how do patients think? And what do they think about the parking at your practice, your magazines, your name, or your coffee? Martin Grunstein is a professional communicator; he speaks to Patrick Meaney about the tricky area of marketing your professional services to the modern-day consumer. Patrick Meaney latest news MEMbERS REAd THE nEWS bULLETIn On YOUR iPAd As part of the ADA’s ongoing programme to improve services to members the News Bulletin is now available for the iPad. As with the online version it is available through the ADA web site www.ada.org.au. No special software is required to be downloaded or installed because the application automatically identifies the iPad and loads the appropriate version of the Bulletin. To access the iPad version: • Login into the members section ADA.org.au using an iPad • Select ‘Publications’ and then News Bulletin • Select current issue or any issue required (back to August 2010). The iPad version of the News Bulletin will be automatically downloaded to your iPad • As with the browser based version, instructions on how to operate the News Bulletin on the iPad are displayed on the first page.
ADA News Bulletin March 2011
ADA News Bulletin May 2011