by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
News Bulletin : ADA News Bulletin December 2011
14 DECEMBER 20 11 2011 Oral health campaigns THE YEAR IN REVIEW committee report As the year draws to an end, the Oral Health Committee would like to summarise the year's activities and thank all the ADA members who supported this year's campaigns. Dentists getting involved and talking to their patients about oral health issues help in spreading the message. Our patients look to us for advice on their oral health. One of the Oral Health Committee's main tasks is the organisation of Dental Health Week, as well as mini-campaigns during the year. To enhance coordination of activities held within some ADA Branches, the Committee wrote to all Branch Presidents and also to members, through the News Bulletin, to publicise the calendar of events for the year. This was well received by some states, who actively promoted the ADA's awareness campaigns locally through the year. The Committee thanks the Branches who have run local campaigns in their states and territories. WWW.MOUTHGUARDAWARENESS.COM.AU The first campaign for 2011 was 'Mouthguard Awareness', which was held in March. Timed as a reminder for winter sports, this campaign featured posters, a dedicated website, fact sheets, a media release and information for ADA members in the News Bulletin. WWW.TEETHWHITENINGFACTS.COM.AU In May, ADA launched a campaign entitled 'Teeth Whitening: The Facts'. This occurred in response to ADA members and the public seeking clarification on the range of teeth whitening products which are available. The focus of the campaign was to warn the public about the potential harm from teeth whitening by non- registered dental practitioners, i.e., beauticians, hairdressers, etc. A dedicated website provided information to the public; poster and sticker advertising appeared in sports clubs and bars; and a media release warned of the dangers of teeth whitening. The media coverage of this campaign was outstanding and far reaching -- including television, radio, electronic and print media. The ADA spokesperson continued to provide interviews on the topic for over three months, raising public awareness of the perils of inappropriate teeth whitening. WWW.DENTALHEALTHWEEK.COM.AU Dental Health Week in August urged the public to think beyond teeth and gums and to consider what else is in their mouths. The focus topic was oral cancer and other oral pathologies. The Committee decided to target this campaign towards ADA members, urging them to "start a conversation" with their patients about oral cancer. ADA members were contacted by email, encouraging them to start saving lives and to forward the oral cancer information to their friends and patients. Posters were provided to members, as well as a series of articles on oral cancer and oral pathologies, published in the News Bulletin. In addition, ADA produced a video which explained some common oral pathologies and also demonstrated how to undertake an extra -- and intra-oral examination of a patient for oral cancer. This video is available on the ADA website and was also distributed to all ADA members through the Dental Files CD's. For the public, promotion of Dental Health Week and the topic of oral cancer occurred through a dedicated website, containing fact sheets and a broad range of oral health information. A media release on the topic of oral cancer received excellent coverage through all forms of media. Television coverage was nationwide on the first day of Dental Health Week and media coverage continued for the coming weeks. WWW.BABYTEETH.COM.AU The final mini-campaign for the year was the ever popular 'Babies and Toddlers' campaign, launched in early November. A dedicated website provided information about pregnancy, diet and oral hygiene for babies and toddlers. A media release highlighting increasing caries rates in children received widespread media attention. OTHER ACTIVITIES As well as its annual campaigns, the Committee performs other activities including: • Members of the committee are available for media interviews • Responses to queries from the public via the ADA website • Review of ADA policies, as requested • Coordination of articles for each monthly issue of the News Bulletin. The program of oral health campaigns for 2012 will be revealed early in 2012. We look forward to continued coordination with ADA Branches and involvement of ADA members, to maximize the reach and impact of our campaigns. Peter Alldritt Chairman Oral Health Committee
ADA News Bulletin November 2011
ADA News Bulletin February 2012